Wrigley Faces New False Ad Suit Over Eclipse Gum

Law360, New York (June 28, 2010, 3:56 PM EDT) -- On the heels of its decision to settle a similar case for $6 million, gum maker Wm. Wrigley Jr. Co. has been hit with a putative class action alleging it misled consumers by claiming cardamom — included in Eclipse gum — is scientifically proven to freshen breath.

The suit, filed Friday in the U.S. District Court for the Southern District of Florida, comes after Wrigley settled claims that it falsely advertised that magnolia bark extract in Eclipse gum and mints killed germs that cause bad breath....
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