Crafting The Laws Of A Virtual World

Law360, New York (August 26, 2010, 1:30 PM ET) -- Developing rules for managing users' behavior in a virtual world is like inventing a legal system from scratch. Although perhaps not the best tool for the job[1], these rules typically rely on contract law principles in the form of terms of service/ use and end user license agreements (referred to herein as “terms”).[2]

The challenge to authors of these terms is to balance the competing interests of making the virtual world’s operator commercially successful, protecting that company from lawsuits or outside interference, keeping true to the...
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