Gillette Reaches $7.5M Deal In Razor False Ad Suit

Law360, New York (August 2, 2010, 3:11 PM EDT) -- The federal judge overseeing the multidistrict litigation accusing Gillette Co. of misstating the efficacy of its M3 Power Razor in advertisements has given preliminary approval to a settlement fund worth up to $7.5 million.

Judge Douglas P. Woodlock of the U.S. District Court for the District of Massachusetts also agreed Friday to certify a class for settlement purposes. He set a final approval hearing for March 25, 2011.

The agreement resolves lawsuits filed in 2005 in the U.S. and Canada that challenged Gillette's advertising and marketing...
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