Google's AdWords Don't 'Confuse,' Court Explains

Law360, New York (August 4, 2010, 3:02 PM EDT) -- Months after dismissing language-learning software maker Rosetta Stone Ltd.'s trademark infringement suit over Google Inc.'s AdWords advertising program, a federal judge has explained that Google's practice of selling Rosetta Stone's trademarks as keyword triggers to third-party advertisers would not create “a likelihood of confusion” as to the origin of Rosetta Stone's products.

Judge Gerald Bruce Lee of U.S. District Court for the Eastern District of Virginia on Tuesday issued a 46-page opinion delineating his reasons for granting summary judgment in favor of the technology giant in...
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