The Importance Of Monitoring Social Media

Law360, New York (August 20, 2010, 2:31 PM EDT) -- Manufacturers be aware: A July 9, 2010 report issued by Nielsen shows that social media usage grew by 43 percent in the past year.

Internet users now spend an average of six hours per month on social media, with three-quarters of the world's population having visited a social networking or blogging site. The trend is having an increasing impact on consumers, with online product reviews being the third most trusted source of product information, behind family and friends.

Many forward-looking companies are embracing the new phenomenon,...
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