Post-Downturn, Lawyers Rethink Marketing Choices

Law360, New York (October 8, 2010, 6:02 PM EDT) -- Recent economic turbulence has forced law firms and lawyers to rethink their business development strategies, and the downturn has pushed some to make better choices about how they promote their services. But many lawyers are still wasting resources on activities that won't generate a worthwhile amount of business, experts say.

In boom times, lawyers could afford to ignore traditional sales work in favor of marketing and often did so with little consequence, according to Jim Hassett, founder of consulting firm LegalBizDev.

"Whatever lawyers did from 2000...
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