Dentyne Pure Can Stay In Stores For Now, Judge Says

Law360, New York (August 19, 2010, 1:25 PM EDT) -- Perfetti Van Melle Benelux BV, the maker of Mentos-brand mints and chewing gum, has lost its bid to block competitor Cadbury Adams USA LLC from marketing a new gum with the term “pure.”

Judge David L. Bunning of the U.S. District Court for the Eastern District of Kentucky issued a memorandum opinion and order denying Perfetti's motion for a preliminary injunction on Wednesday, ruling that the company had failed to show that consumers were likely to be confused as to the source of the competing products....
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