Facebook To Rival Website: We Own 'Book'

Law360, New York (August 25, 2010, 7:14 PM EDT) -- The word “book” belongs to Facebook Inc., at least when it comes to websites, the social networking behemoth claims in a trademark infringement suit against startup Teachbook.com LLC.

Facebook filed suit Aug. 18 in the U.S. District Court for the Northern District of California, claiming that the startup, which hopes to establish itself as a social networking site for teachers, chose its name as a way to deliberately exploit Facebook's success in that realm.

The name will confuse consumers and dilute Facebook's brand, the plaintiff argues....
To view the full article, register now.