Tiffany Loses False Advertising Fight To EBay

Law360, New York (September 13, 2010, 6:12 PM EDT) -- A federal judge dismissed a false advertising claim by Tiffany & Co. against eBay Inc. on Monday in connection with the sale of counterfeit goods on the auctioneer's website, killing the last claim in a six-year-old fight after an appeals court remanded the case.

Judge Richard J. Sullivan of the U.S. District Court for the Southern District of New York ruled that Tiffany had failed to produce evidence that eBay's advertisements for Tiffany goods misled or confused consumers.

Tiffany's false advertising claim turned on the allegation...
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