Consumers Sue Ben & Jerry's Over 'All Natural' Claim

Law360, New York (September 30, 2010, 4:52 PM EDT) -- California consumers have hit ice cream maker Ben & Jerry's with a proposed class action alleging the company's “all natural” product claims don't reflect the ingredients on the side of the carton.

The suit, filed Wednesday in the U.S. District Court for the Northern District of California by Skye Astiana on behalf of herself and other Ben & Jerry's customers residing in California, contends that Ben & Jerry's has for years been misrepresenting its products' contents and profiting from the deception.

The lawsuit accuses the Vermont-based...
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