FTC Proposes New Restrictions On 'Green' Claims

Law360, New York (October 6, 2010, 7:35 PM EDT) -- The Federal Trade Commission has proposed new rules for manufacturers that would make it a little harder to be green.

The agency on Wednesday revealed a set of revised guidelines aimed at restricting manufacturers’ freedom to market consumer products as environmentally friendly.

The commission opened for public comment a host of changes to its so-called Green Guides in an effort to help companies avoid making misleading environmental claims and help consumers make more informed purchases.

The new rules, last revised in 1998, were developed from public...
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