Mars Ambushes Hershey In Reese's Package IP Spat

Law360, New York (November 23, 2010, 1:55 PM EST) -- Candy giant Mars Inc. has launched a preemptive strike in a confectionery conflict with The Hershey Co., asking a federal judge to find that a new design for bags containing Mars' individually wrapped, peanut butter-flavored Dove chocolates does not infringe Hershey's trademarks.

Mars filed the lawsuit Monday in the U.S. District Court for the Eastern District of Virginia, just days before Hershey threatened to file its own trademark infringement suit against Mars in the U.S. District Court for the Middle District of Pennsylvania.

At issue in...
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