Lorillard Hit With $71M Verdict In Free Smokes Case

Law360, New York (December 14, 2010, 7:54 PM EST) -- Cigarette producer Lorillard Tobacco Co. has been ordered to pay $71 million to a deceased smoker’s family by a Massachusetts jury finding that the company’s 1950s-era marketing strategies improperly hooked the woman on Newport cigarettes when she was 13.

On Tuesday, the jury in the Suffolk County Superior Court in Massachusetts found Lorillard — the third largest cigarette manufacturer in the U.S. — liable for $50 million to be paid to the estate of Marie Evans, and for $21 million to be paid to her son...
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