The Persistent Churn Of Law Firm CMOs

Law360 (January 31, 2011, 6:04 PM EST) -- Nearly a decade ago, The American Lawyer observed that major law firms "are playing musical chairs with their top marketing positions." The turnover situation is no different today, with one high-level executive search consultant estimating in mid-2010 that more than 25 major law firms had vacant chief marketing officer positions. The issue is not that firms are unwilling to compensate for talent. To the contrary, CMO compensation has never been higher. Yet, if compensation is not the root cause of the high turnover in legal marketing executive positions — what is?...

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