The Latest Litigation Front: Behavioral Advertising

Law360, New York (February 10, 2011, 11:39 AM EST) -- Behavioral advertising companies rolling out new technologies beyond the traditional browser cookie are being threatened in their infancy by a slew of privacy-based litigation — and major corporate, deep-pocketed advertisers are being dragged along for the ride.

These new technologies, with exotic names such as “browser history sniffing” and “Flash cookies” are at the forefront of a robust, evolving and free Internet. Yet a perceived lack of alignment between the current basic browser cookie-based privacy legal framework (and privacy policies based on it), and the new...
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