Hasbro Wins Suit Over Play-Doh Trademark

Law360, New York (February 15, 2011, 5:19 PM EST) -- A German toy company that marketed one of its products as "the edible play dough" infringed the trademarked name of Hasbro Inc.'s Play-Doh, a U.K. court has ruled.

The High Court of Justice ruled in favor of Hasbro on Friday, holding that 123 Nahrmittel GmbH cannot use the phrases “the edible play dough” and “play dough mix” to promote its edible modeling clay Yummy Dough.

The court ruled that the slogan misrepresents the origin of Yummy Dough and passes off the product as somehow connected to...
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