ZIP Code Ban Puts Calif. Retailers In Legal Gray Zone

Law360, New York (March 3, 2011, 5:16 PM EST) -- The California Supreme Court’s recent ruling that bars retailers from collecting ZIP codes from customers for marketing purposes gives little guidance on when the information may lawfully be sought from shoppers, a question that remains for the lower courts to tackle as they oversee dozens of new lawsuits.

The state high court on Feb. 10 held that Williams-Sonoma Stores Inc.’s request for customer ZIP codes ran afoul of the state’s credit card privacy law, the Song-Beverly Credit Card Act of 1971, which makes it illegal for...
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