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ZIP Code Ban Puts Calif. Retailers In Legal Gray Zone

By Erin Coe (March 3, 2011, 5:16 PM EST) -- The California Supreme Court's recent ruling that bars retailers from collecting ZIP codes from customers for marketing purposes gives little guidance on when the information may lawfully be sought from shoppers, a question that remains for the lower courts to tackle as they oversee dozens of new lawsuits....

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