Google Rivals Decry DoubleClick Deal

Law360, New York (April 16, 2007, 12:00 AM EDT) -- Google Inc.’s successful bid for Internet advertising company DoubleClick Inc. raises antitrust and privacy concerns and must be reviewed by authorities, Microsoft Corp. said Monday.

On Friday, Google and DoubleClick announced a definitive $3.1 billion cash deal that would fold the independent ad company into Google’s already powerful ad targeting and analyzing service.

“It has been our vision to make Internet advertising better - less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and...
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