Four Loko Maker Hit With Deceptive Marketing Action

Law360, New York (March 7, 2011, 7:57 PM EST) -- A proposed class action filed Friday in a California federal court accuses Phusion Projects LLC of deceptively marketing its Four Loko beverage by failing to warn of the particular dangers of drinking caffeinated beverages with high alcoholic content.

The suit, filed in the U.S. District Court for the Southern District of California, alleges that Phusion deceived consumers by using fruit flavor names and vibrant colors and designs in Four Loko's packaging and labeling, and by promoting the placement  of Four Loko near nonalcoholic energy drinks in...
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