Red Bull Hits Frontier With Suit Over Bull Marks

Law360, New York (April 8, 2011, 4:39 PM EDT) -- Red Bull North America Inc. is suing Frontier Beverage Co. Inc. in Georgia for allegedly knocking off Red Bull marks by featuring a left-facing red bull and large red font on Frontier's 3-ounce Bulldozer drinks.

California-based Red Bull launched the suit on Monday in the U.S. District Court for the Northern District of Georgia, claiming that the design on Bulldozer’s "shot" drink is strikingly similar to marks used on Red Bull products, especially on the 3-ounce Red Bull Shot and Red Bull Sugar-Free Shot products....
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