Sears Sues To Keep DieHard Mark From Sex Spray Cos.

By Christopher Norton (April 13, 2011, 6:01 PM EDT) -- Sears Roebuck & Co. filed a trademark suit in Illinois on Wednesday seeking to halt the makers of a sexual enhancement spray from using the name DieHard, which Sears uses to market heavy-duty batteries for off-road vehicles and equipment....

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