US Polo Association Loses EU Trademark Case

Law360, New York (April 13, 2011, 5:50 PM EDT) -- A European court ruled Wednesday that the U.S. Polo Association could not apply for a trademark on its name because it would be confusingly similar to the Polo-Polo trademark held by a Spanish company.

The General Court of the European Union rejected the Polo Association's request to annul a ruling by the Office for Harmonization in the Internal Market allowing Textiles CMG SA's opposition to the trademark application.

According to the ruling, the Polo Association applied for a trademark on the word sign U.S. Polo Assn....
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