Brand Protection Is An App-solute Must

Law360, New York (April 22, 2011, 2:46 PM EDT) -- The ubiquity of mobile and Internet applications, or apps, is astounding. Because the mobile apps market will continue to have an increasingly significant impact on the global marketplace, intellectual property practitioners should familiarize themselves with trademark and copyright issues that apps raise and methods of addressing those issues.

What's 'App-ening

One can download apps for social networking, games, navigation, translation, weather, travel itineraries, music and video streaming, photography tools and for virtually any other use or category one can imagine. The mobile apps market is a...
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