US Seeks To Curb Kids' Exposure To Unhealthy Food Ads

Law360, New York (April 28, 2011, 7:27 PM EDT) -- The U.S. government on Thursday revealed voluntary principles aimed at improving the nutritional profile of foods marketed to children, in an effort to help curb the high rate of childhood obesity.

The proposal released by a working group of four federal agencies set out two basic nutritional principles for the types of food that should be allowed to be marketed to children ages 2 to 17 in order to encourage stronger and more meaningful self-regulation by the food industry.

“Children are strongly influenced by the foods...
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