Bayer Targets Lilly In False Ad Suit Over Pet Drugs

Law360, New York (May 5, 2011, 8:13 PM EDT) -- Bayer HealthCare LLC sued Eli Lilly & Co. in New York on Wednesday for allegedly engaging in false advertising and unfair competition in the pet medicine market that cost Bayer more than 1,000 veterinary accounts worth millions of dollars.

Bayer is accusing Lilly’s Elanco division, which directly competes with Bayer’s animal health division, of embarking on an unlawful campaign to convince distribution agents and veterinarians to stop selling Bayer’s flea and tick preventatives Advantage II and K9 Advantix II by claiming that Bayer’s sale of pet...
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