FTC To Step Up Green Ad Control With Revised Guides

Law360, New York (August 25, 2011, 1:26 PM EDT) -- The Federal Trade Commission's looming revisions to its green advertising guidelines sends a message to advertisers that the agency is focused on policing green claims in the same way it scrutinizes declarations in other industries that could mislead consumers, attorneys say.

“The signal being sent to advertisers generally by the FTC is that we're paying attention,” Haeryung Shin, chair of Davis Wright Tremaine LLP's clean technology group, told Law360. “It's only speculation at this point whether that will result in more enforcement actions, but the fact...
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