Cravath Reps Rosetta In $575M Sale To Publicis

Law360, New York (May 17, 2011, 12:57 PM EDT) -- French advertising company Publicis Groupe said Tuesday that it had agreed to acquire New Jersey-based digital advertising agency Rosetta Marketing Group LLC for $575 million, in the group's latest effort to step up its Internet marketing presence.

The all-cash deal marks Publicis Groupe's third acquisition of a U.S. digital marketing agency in the last five years. The group bought Razorfish LLC from Microsoft Corp. for $530 million in 2009 and snagged Boston-based Digitas Inc. for $1.3 billion in 2007.

"The acquisition of Rosetta further strengthens Publicis...
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