Kids' Do Not Track Bill Could Hinder Targeted Ads

Law360, New York (August 12, 2011, 2:00 PM EDT) -- While public anxiety over protecting children's privacy online is reaching a fever pitch, the interests of businesses that use targeted advertising could throw a roadblock in front of a bill aimed at stopping minors from being tracked on the Internet.

The Do Not Track Kids Act of 2011, or H.R. 1895, would expand the Children's Online Privacy Protection Act of 1998, which currently requires websites to obtain parents' permission before collecting information from children 12 and under. Under Do Not Track Kids, COPPA would cover anyone...
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