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Expert Analysis

Clearing For Launch

Law360, New York (June 1, 2011, 4:01 PM EDT) -- A product launch, of either an entirely new or a next-generation product, is a significant event for any company. Whether the company is entering the market with an entirely new offering or improving on its existing product suite, the expectations are often justifiably high. The fruits of the R&D team's labor are about to be realized, the media touts the next game-changing product, customers line up for preorders and investors anticipate long-awaited returns....

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