La-Z-Boy Slogan Too Close For Comfort, Rival Says

Law360, New York (May 24, 2011, 3:18 PM EDT) -- Bedding supplier Hollander Home Fashions LLC slapped furniture maker La-Z-Boy Inc. with a trademark and unfair competition suit in Florida on Monday over La-Z-Boy's "Live Life Comfortably" slogan, accusing La-Z-Boy of trying to confuse consumers.

Hollander, which uses the trademark "Live Comfortably," asked a federal court to order the U.S. Patent and Trademark Office to reject Lay-Z-Boy's Aug. 31 application to register the mark "Live Life Comfortably" and bar the defendant from using any trademark or name that has the effect of representing La-Z-Boy's products or...
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