DJ Hits 'Jersey Shore' Star With Trademark Suit

Law360, New York (June 30, 2011, 7:27 PM EDT) -- A Connecticut disc jockey who bills himself as DJ Paulie on Thursday slapped Jersey Shore star Paul Delvecchio Jr. with a trademark infringement suit, claiming that MTV's promotion of the reality television star as “DJ Pauly D” has hurt his business.

Paul Lis claims the MTV star — who rose to fame in 2009 on the popular reality television series "Jersey Shore," about a group of young people who lived together in the eponymous seaside region for a summer — usurped the trademarked moniker that he...
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