Coca-Cola Hit With Two Tough Rulings In Mexico

Law360, New York (May 29, 2007, 12:00 AM EDT) -- The Coca-Cola Co. suffered twin defeats in Mexico on Tuesday, with a Mexican subsidiary being fined almost $1 million for anti-competitive behavior and a Mexican bottler having a planned merger with a large fruit-juice producer potentially scuttled, according to sources.

A Mexican court on appeal upheld a levy of $970,000 proscribed by Mexico's trade commission, the ComisiĆ³n Federal de Competencia, against the Coca-Cola Export Co. for using monopolistic practices to try to keep competing soft drink brands off the Mexican market.

"With this ruling, the consumers...
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