Kellogg Sues General Mills Over "Cinnamon Toast" Trademark
General Mills, which already held a trademark for Cinnamon Toast Crunch cereal, asked the U.S. Patent and Trademark Office in 2000 to extend the use of that name to a food bar. Kellogg opposed the request, but a trademark appeal board ruled for General Mills in September.
Kellogg’s lawsuit, filed on Nov. 12 in the U.S. District Court for the...
To view the full article, register now.