Protecting Your Color Trademark

Law360, New York (August 2, 2011, 12:31 PM EDT) -- A review of trademarks in multiple industries suggests that many corporations overlook the ability to distinguish their brand with the use of color. A survey of corporate trademarks suggests that a large portion of the color wheel is neglected; while over 70 percent of brands use the colors blue and/or red.

Nonetheless, there are multiple brands that have become ubiquitous with a particular color. The relationship between these brands and their color has become so iconic in the minds of consumers that the color alone can...
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