Omnicom Courts Big Pharma With Synergy Deal

Law360, New York (August 3, 2011, 2:23 PM EDT) -- Advertising giant Omnicom Group Inc. announced Wednesday it had expanded its health care communications unit with the acquisition of Synergy, a medical education and public relations company.

Omnicom subsidiary DDB Worldwide Communications Group Inc. paid an undisclosed sum for Synergy’s global business, which is anchored in London and Philadelphia and provides promotional and educational outreach for pharmaceutical companies launching new products.

DDB CEO Chuck Brymer said the deal would strengthen the company’s resources in the scientific sector and allow it to work with drugmakers as they...
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