Dot Com Ad Guidance Must Be Flexible To Endure: Attys

Law360, New York (September 27, 2011, 6:59 PM EDT) -- The Federal Trade Commission's tentative proposal to revise its online advertising guidance for the first time in more than a decade will only be useful to companies if it articulates flexible disclosure requirements that can apply to the next generation of electronic technology, attorneys say.

The FTC in May requested public comment on questions about how its "Dot Com Disclosures" guidance document should be modified to reflect new technical and legal issues presented by the rise of mobile marketing and advertising through social media during the...
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