Nonprofit Blasts Kellogg's Challenge To Toucan Logo

Law360, New York (August 22, 2011, 7:24 PM EDT) -- The Maya Archaeology Initiative fired back Monday against a claim by cereal giant Kellogg Co. that its use of a toucan image in its logo infringed the cereal giant's trademarked Toucan Sam character, arguing that the two images were nothing alike.

The MAI — which supports education for Guatemalan children — said in a statement that the toucan in its logo could not possibly be confused with Kellogg's Toucan Sam character used to market the Froot Loops cereal. The MAI toucan is based upon a realistic toucan...
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