Consumers Understand '100% Beef' Claim: Kraft Witness

Law360, Chicago (August 22, 2011, 7:09 PM EDT) -- An ex-Oscar Mayer brand operative testified at Sara Lee Corp. and Kraft Foods Inc.'s false marketing trial Monday that he thought consumers understood the truth behind Kraft's allegedly misleading advertising claim that Oscar Meyer franks are "100 percent beef."

The Kraft defense witness fielded questions in Illinois federal court from both sides tied to Ball Park hot dog maker Sara Lee's claim that the "100 percent beef" phrase is suspect because Oscar Meyer dogs also contain water, preservatives and seasonings, a key allegation in the three-year...
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