Pom Slaps Backside Beverages With Trademark Suit

Law360, New York (August 23, 2011, 2:01 PM EDT) -- Pomegranate juice maker Pom Wonderful LLC hit Backside Beverages LLC with an unfair competition and trademark suit in Utah on Monday, claiming its Pompis energy drinks infringe and tarnish Pom's marks.

The complaint includes four claims for relief, and alleges trademark infringement, dilution, false designation of origin and violations of the Utah Unfair Competition Act. It names Backside as the sole defendant.

Pom argues that it has invested more than $300 million to create, develop, produce and sell its products, adding that it owns numerous Pom-related...
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