2011 Attorney Marketing: Where Do You Stand?

Law360, New York (August 29, 2011, 1:42 PM EDT) -- “When you are thirsty, it is too late to dig a well.” —Japanese Proverb

In two more blinks of the eye, 2011 will be gone and law firms, like other businesses, will be assessing the marketing progress they’ve made this year even as they begin setting their business development goals for 2012.

It seems altogether advantageous for firms to get a head start now; to begin the assessment process early on by identifying their strengths and weaknesses, and their successes and failures so far evident in...
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