Legal Media Co. Defends 'BigLaw' Mark In Blog Post Row

Law360, New York (August 29, 2011, 4:45 PM EDT) -- The terms "BigLaw" and "SmallLaw" are not generic, trademark holder PeerViews Inc. argued Thursday in Minnesota federal court, firing back at legal blog Lawyerist Media LLC's suit seeking to have the online publisher's registrations canceled.

Lawyerist filed the declaratory judgment suit in March after attorneys for PeerViews asked the blog to delete a post entitled "Above the Law Goes Small Law," which described two new columns about small law firms that had debuted on fellow legal blog "Above the Law."

According to Lawyerist, no one can...
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