Kashi 'All Natural' Claims Challenged In False Ad Suit

Law360, New York (August 30, 2011, 2:27 PM EDT) -- A putative consumer class action launched last week in California federal court accuses Kashi Co. and its parent Kellogg Co. of labeling its health food products as natural and unprocessed despite packing them with synthetic ingredients.

Texas consumer Michael Bates alleges Kashi marketed more than a dozen products as "all natural" or made with “nothing artificial,” even though it was well aware that its foods contained numerous unnaturally processed ingredients and synthetic compounds.

Kashi, which was acquired by Kellogg in 2000, is a powerhouse in the...
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