Merial Sues Bayer Over Dog Heartworm Pill Ads

Law360, New York (August 30, 2011, 8:01 PM EDT) -- In a dogfight over canine medication marketing, Merial LLC sued heartworm drug rival Bayer Healthcare LLC in Georgia federal court on Monday, seeking a ruling that Bayer's ads for its pills are false advertising.

Merial also seeks a ruling that ads for its flea and tick treatment Frontline are not false under the Lanham Act, citing an ongoing dispute with Bayer over the accuracy of the ads.

The plaintiff alleges that Bayer ads falsely claim that studies have shown Bayer's Advantage Multi heartworm pills are superior...
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