Kellogg Promises Healthier Kids' Food

Law360, New York (June 15, 2007, 12:00 AM EDT) -- To settle a threatened lawsuit demanding that it stop marketing junk food to children, Kellogg Co. on Thursday announced that it would no longer target children in advertisements for food that does not meet certain nutritional standards.

“Kellogg will change what and how it markets to children under 12 using nutrition criteria,” Kellogg said. “The company will use its new internal standard, the Kellogg Global Nutrient Criteria, to determine which products will be marketed to children on TV, print, radio and Internet as well as how...
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