Porn Domain Blocking Period For Brand Owners Kicks Off

Law360, New York (September 6, 2011, 4:10 PM EDT) -- Beginning Wednesday, brand owners have a chance to ensure that their trademarked name is not used by a pornographic website when the new .xxx domain extension becomes available later this year.

The ICM Registry, which administers the .xxx domains, is holding a "sunrise period" from Wednesday until Oct. 28, during which trademark holders can pay a few hundred dollars to guarantee that famousbrand.xxx does not become home to an adult entertainment website.

Several new domain extensions will be launched in the coming months, but to date,...
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