Holding Online Behavioral Ad Cos. Accountable

Law360, New York (September 7, 2011, 1:27 PM EDT) -- On Aug. 15, 2011, the U.S. Federal Trade Commission's Bureau of Competition issued an advisory opinion letter stating that it has "no present intention to challenge" the Council of Better Business Bureaus' (CBBB) proposed accountability program, which was expected by most in the industry.

The accountability program was formed to hold companies engaged in online behavioral advertising accountable for compliance with the Self-Regulatory Principles for Online Behavioral Advertising ("Principles"), which were released by the FTC in July 2009.

Likewise in 2010, the Principles were further supplemented...
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