Kashi Products Falsely Claim To Be Natural: Suit

Law360, New York (September 8, 2011, 3:08 PM EDT) -- Health food maker Kashi Company was hit with a class action Tuesday accusing it of falsely advertising that many of its products, including GoLean Protein & Fiber Bars, were "all natural" when they actually contained synthetic and artificial ingredients.

The complaint, filed in San Francisco federal court, says that customers were cheated when they paid a premium for "all natural" food products over less expensive, non-natural alternatives.

Kashi "uniformly misrepresented its food products as 'All Natural' and affirmatively concealed and omitted the truth

with intent and...
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