Kraft, Sara Lee Lay Down Swords In Franks Feud

Law360, New York (September 8, 2011, 6:44 PM EDT) -- Kraft Foods Inc. and Sara Lee Corp. have settled their hot dog false advertising feud, Kraft said Thursday, ending three years of litigation in Illinois that began with Sara Lee suing its rival over the marketing of Oscar Mayer franks.

A Kraft spokesman said the specific terms of the deal were confidential, but that “neither party paid any money to the other as part of the settlement, and neither party has changed its current marketing practices as a result of the settlement.”

Representatives for Sara Lee,...
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