Marketing Co. Counters Borders With Fraud Claims

Law360, New York (September 9, 2011, 8:18 PM EDT) -- Online marketer Next Jump Inc. fired back at Borders Group Inc. on Friday, answering the bankrupt bookstore chain's adversary proceeding over the management of Borders' customer rewards program with counterclaims for fraud and breach of contract.

“This is a case about Next Jump working diligently, under the terms of a contract, and with the express permission of Borders, to preserve the value of Borders’ assets, namely, the good will of Borders’ loyal customers, and later being 'sucker-punched' with baseless accusations,” Next Jump said in its answer...
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