Twitter Advertiser Caught In ‘Tweet’ Trademark Flap

Law360, New York (September 12, 2011, 3:31 PM EDT) -- Social networking giant Twitter Inc. sued one of its third-party developers for trademark infringement in a California federal court on Thursday, accusing advertiser Twittad Inc. of unfair use of Twitter’s “Tweet” mark.

Twitter says that Twittad’s trademarked phrase “Let Your Ad Meet Tweets” is blocking its own registration of the “Tweet” mark, and asked the court to nix Twittad’s mark.

Although Twitter owns the rights to several Twitter-related phrases like “Retweet” and “Tweetdeck” it does not yet own the rights to “Tweet” and said its efforts...
To view the full article, register now.